Khel Khel Mein (KKM) has proven to be resilient despite an initial slowdown at the box office. Director Mudassar Aziz says his film has shown that films are likely to gain momentum over time rather than relying only on the opening weekend. "Films like Kantara and Pushpa, when they opened, did well at the box office within a few days," he said in an interview.

Aziz's insights reflect a wider trend in the film industry, where audience behaviour is influenced by content rather than immediate box office performance. "OTT audiences are keen to pursue a film without being influenced by box office numbers," says Aziz. He points out that these platforms provide a home where content can be appreciated independently of its financial performance.

The director candidly admits that the film's initial performance was a cause of concern, but he is consoled by the growing response from audiences as the film has witnessed a 100% growth.  Acknowledging the emotional ups and downs that come with box office expectations, Aziz says, "It would be wrong to say that it doesn't shake you initially. What gradually sets in is that you are getting an acid test from the reactions." He further explained that initial figures can often be misleading, as they can be influenced by external factors like a hit song or controversy, which may not necessarily reflect the overall quality or appeal of the film. "Figures can be governed by many factors. In some cases, you would realise in the past that some films have had a great weekend, maybe only because of a song and then the film did not benefit. The unfortunate thing is that even though the audience and a section of the trade are ultimately talking about the content of KKM and not the collections, it all depends on what people say about the box office business," he notes.