Riteish Deshmukh’s ‘Laybhari’ Swag Powers a Record-Breaking Grand Premiere

Catch Bigg Boss Marathi Season 6 every night at 8:00 PM, only on Colors Marathi and JioHotstar

Mumbai, January 22, 2026: “Hundreds of doors, many contestants… and only one Boss!” With this powerful promise, Bigg Boss Marathi Season 6 has stormed into Maharashtra’s living rooms, delivering a blockbuster start across television and digital platforms. Within its very first week, the show has emerged as a clear audience favourite, driven by an overwhelming response to host Riteish Deshmukh’s dynamic and commanding presence.

Airing simultaneously on Colors Marathi and JioHotstar, the new season has surpassed all previous benchmarks. On Colors Marathi, the Grand Premiere and daily episodes delivered a strong opening, attracting over 3.3 million viewers in the launch week. Launch of Bigg Boss Marathi has boosting highest ever viewership jump for a Marathi GEC of 2.3x from 34 GRPs to 77 GRPs, underscoring the show’s continued mass connect. On JioHotstar, the launch episode recorded a 2.2x Reach and 6.5x Watch-time over the Season 5 premiere. The show witnessed continued strong momentum in Week 1 on JioHotstar as well, recording a 1.8X higher video views and 1.3x higher watch-time than the previous season, underscoring deeper consumption and repeat viewership.. Bigg Boss Marathi is JioStar’s biggest non-fiction Marathi show.

A major catalyst behind this success has been Maharashtra’s beloved superstar and host, Riteish Deshmukh. From the moment the promos dropped, his punchy dialogues and unmistakable Maharashtrian swagger sparked massive buzz across social media platforms. His now-viral line “The last season was a hit, but this one will be legendary… are you ready?” perfectly set the tone for what has become a historic launch. On the night of the Grand Premiere, Riteish Deshmukh’s sharp hosting, authenticity, and larger-than-life energy elevated the show into a true event television moment. With 17 contestants making a grand entry, the first week has already delivered high-octane drama, fiery confrontations, and evolving relationships, keeping viewers hooked from the very start. This season’s compelling theme, “The door will open, and destiny’s game shall change,” is no longer just a tagline it is unfolding with every task and twist inside the house. The eccentric mix of contestants, unpredictable dynamics, and relentless surveillance of 100 cameras have quickly made Bigg Boss Marathi 6 the most talked-about show since its launch on January 11, 2026.

Commenting on the show’s exceptional performance, Satish Rajwade said, “The real credit for the unprecedented success of Bigg Boss Marathi goes to our audience. The strong TV ratings and the extraordinary response on JioHotstar are truly humbling. We are deeply grateful to Maharashtra for the continued trust and love they have shown towards Bigg Boss Marathi and ‘Bhaucha Dhakka.’ This is just the beginning the game is only going to get bigger and more intense.”

Don’t miss Bigg Boss Marathi Season 6, every night at 8:00 PM, only on Colors Marathi and JioHotstar.